You can read my introduction to schema markup to get caught up to speed. #GOOGLE RICH SNIPPETS TESTING TOOL CODE#A quick primer: Structured data, or schema markup, is code that uses the vocabulary from to “mark up” the content of a page to provide more context to Google. How Do I Get Rich / Enhanced Snippets / Results? But that’s the price we pay for job security. Google isn’t one to A) Make things easy or B) Be consistent. This one isn’t very exciting, so you don’t get a joke. Common examples include asking for the time or a translation. OneBox is the name given to an immediate answer at the top of the SERPs for very specific queries. Please don’t stalk me, but if you do, bring cookies. You can see an example below and the fact that I apparently love Age of Empires and live in Colorado. Ever swiped right on your phone and saw a bunch of seemingly-curated stories based on your recent searches? That’s Discover. #GOOGLE RICH SNIPPETS TESTING TOOL ANDROID#List Featured Snippet Table Featured Snippet Enriched Īccording to Google, enriched search results are “a more interactive and enhanced class of rich result.” Like standard rich snippets, structured data is required for these to appear, but the type only extends to Recipes, Job Postings, and Events.ĭiscover results are unique to Android devices. We’re all pretty familiar with the above “Paragraph” format, but you might also come across a “Table,” or “List” featured snippet during your search adventures. There are a few different types of featured snippets. Often called “ position 0,” they possess immense benefits for websites, though they’re not without their detractors. These typically take up residence at the top of search results, further pushing the traditional organic links (the “10 blue links”) down the SERP. Below is one that appeared for the query “what is an seo audit”: In fact, Google grabs the information from various sources, including your GMB account, Wikipedia, relevant news articles, and more.Ī Featured snippet is a type of enhanced search result. These do not require structured data to be displayed (though it can help). These are those large cards featured on the right of the SERPs, often associated with a business or organization. What other types of rich results exist? Knowledge Graph Cards Good question! So we discussed rich snippets and what those might look like. So the masses tend to prefer calling them “rich snippets,” though Google lumps them under the category of “rich results.” How Many Types of Rich Results Exist? Despite this, more people appear to be searching for “rich snippets” over “rich results.” Ahrefs shows 3.1K monthly searches for “rich snippets” compared to 200 for “rich results.” Rich results can include carousels, images, or other non-textual elements.Ī rich snippet is basically a form of rich result, but rich results include several other SERP enhancements. Rich results are experiences on Google surfaces, such as Search, that go beyond the standard blue link. The term “rich results” is often used interchangeably with “rich snippets.” In fact, Google’s own documentation calls them rich results. Sorry for throwing a curveball at ya there, but let’s be honest, it’s more Google’s fault than mine. Wait Wait Wait…what About Rich Results? You Forgot Those.Īh, yes. Here’s an example using the query “chocolate cake”:Įverything outlined in red is the “rich” or “enhanced” part of the snippet, from the breadcrumbs at the top, ratings, votes, prep time, calorie count in the middle, to the additional sitelinks at the bottom. Snippets are enhanced search results that include relevant additional information alongside the standard info. It contains the title, description, and the date. So to start: A snippet is a search result. Take off your boots, grab a cold one, and let’s get started. Today we’re going to explore the wonderful yet mysterious world of rich snippets. How are you? I am fine, thanks for asking.
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